The South Florida area seems like an odd pick for vacationers who are looking for a country music experience. 

And yet, here they are, 800 people strong. 

“We’ve got just about every record Willie Nelson ever cut,” said fan Jane Richardson.  

Jo Kling, who owns a local travel agency, says there is a practical reason behind the phenomenon. 

Companies worldwide are buying into the concept of hosting conventions on cruise ships.  

"Ships have changed so much. They're more like hotels nowadays, so it's not just a foreign thing to do," said Kling.  

She says cruising is very cost effective "because there's an all-inclusive price. You're getting fabulous meals and a choice of meals." 

It is also extremely convenient for families, singles and people of all ages.  

"You can go to a fabulous resort, but they don't have the all-around day-to-night activities that a cruise ship does," said Kling.  

It’s a win-win for businesses, cruise lines and the South Florida economy.  

"This is the first time in my life -- I'm 76 years old -- that I've ever been on a ship," said passenger Jane Richardson.  

Had it not been for a country music convention at sea, she would likely have never traveled to Florida, stayed in its hotels or eaten at restaurants there.